Redbull Presents: Estados Unidos de Bass (EEUUdeBASS) 2020

“Cross Country Edition” - All virtual event

A celebration of the uniquely American sounds created by bi-cultural artists with Latin-American and Hispanic influences from its roots to its future. Showcasing the full range of Latin-American bass music from reggaeton to neo perreo and moombahton to global bass Estados Unidos is a journey into todo lo Latino-Americano.

The first ever Estados Unidos de Bass took place in Miami in 2019 making waves in the reggaeton and global bass communities and with the hope of inspiring some short term nostalgia and recall of the visceral experience 5 teams from across the country have decided to bring the event back in an all virtual and tri-coastal format that not only highlights the Latinx communities across the country but also celebrates the diversity and differences amongst their communities. 

East Coast. West Coast. Third Coast.
Miami. Los Angeles. New York. San Jose. San Antonio 

Illustrations/Animations for Key Visuals

• Developed event Key Visuals in collaboration with West + Third Coast artists

• Developed Branding Guidelines that detail proper usage of elements and colors for respective portion of key visuals (East Coast)

• Provided elements such as illustrations, animations, and custom lettering for social media campaign and livestream overlay

Redbull Presents: Estados Unidos de Bass (EEUUdeBASS) 2019

Creative Direction and Event Artwork

• Overall creative direction for the campaign, including main event and Curates dinner event

• Developed Branding Guidelines that detail proper usage of elements and colors for event assets

• Provided illustrations, animations, custom lettering, and overall design for event assets (print & digital) such as posters, flyers, social media campaign, merch designs, and on-site signage