Red Bull Presents: Estados Unidos de Bass (EEUUdeBASS) 2020

“Cross Country Edition” - All Virtual Event

A nationwide celebration of Latin-American bass music, from reggaeton and neo perreo to moombahton and global bass. Originally launched in Miami (2019), the event returned in 2020 in an all-virtual, tri-coastal format, spotlighting the diversity of Latinx communities across Miami, Los Angeles, New York, San Jose, and San Antonio.

Role & Contributions:

• Created key visuals in collaboration with West + Third Coast artists

• Developed branding guidelines for proper usage of visual elements (East Coast)

• Designed illustrations, animations, and custom lettering for social media and livestream overlays

Redbull Presents: Estados Unidos de Bass (EEUUdeBASS) 2019

Creative Direction and Event Artwork

• Overall creative direction for the campaign, including main event and Curates dinner event

• Developed Branding Guidelines that detail proper usage of elements and colors for event assets

• Provided illustrations, animations, custom lettering, and overall design for event assets (print & digital) such as posters, flyers, social media campaign, merch designs, and on-site signage